Culture

 

 

It starts here.

 

We place our customers first and foremost. All AVID components are built to be reliable, practical, and with quality second to none. We strive to never compromise on road handling, safety or comfort in all of our off-road automotive, overland touring and expedition vehicle components and component development. Specific improvement processes focusing on dependability, survivability and ease of service round out our comprehensive research and development programs.

There are a lot of aftermarket brands out there but we believe that Avid Essentials offers something truly unique. Our development and testing grounds covers rugged terrain crossing vast spans of wilderness, traversing through mountain ranges, and fording river crossings. Our work can be recognized by the quality, function, and longevity of each and every one of our products. It’s not just about price, weight or individual components, it’s about the whole package.